About Eugene Chetty

I have 14 years experience within various areas of digital marketing, digital channels, digital products and eCommerce.

I have a great proven track record of successfully leading complex projects from start to finish within complex environments such as banking and FMCG.

My experience extends across banking, broadcasting, retail, motor, FMCG and I.T. in managing highly skilled teams, creative design, user experience, technical and business requirements gathering, digital marketing, innovation capability and digital strategy.

I currently lead the Digital Marketing, Digital Media, Technology, Optimisation & Innovation teams across non secure and secure environments, eCommerce and products, including end-to-end customer experience on the various digital assets.

My statistical, marketing and management skills, in combination with my experience in digital trends and analysis allows me to contribute meaningfully to any environment.

I have a passion for developing and leading high performance teams and believe that I have the ability to inspire people to fall in love with digital.

This is a personal blog. The opinions expressed here represent my own and not those of my employer. In addition, my thoughts and opinions change from time to time. I consider this a necessary consequence of having an open mind and the standard of the digital environment. This blog is intended to provide a semi-permanent point in time snapshot and manifestation of the various thoughts running around my mind, and as such any thoughts and opinions expressed within out-of-date posts may not be the same, nor even similar, to those I may hold today.
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