CV / Resume

Profile Career History Qualifications Skills Professional Bodies Personal
  • Experienced web and mobile (digital) specialist with track record of successfully leading complex enterprise-level projects
  • Managing design, user interface and translating backend requirement for effective digital communications & internet marketing, including online brand protection
  • Good interpersonal and talent management abilities
  • Strong communication and presentation skills
Career History
Investec Bank
Digital MarketingInvestec is a distinctive specialist bank and asset manager and the first South African group to list in London and Johannesburg by implementing a Dual Listed Companies structure.

Core focus on new technology, innovation, global trending and strategic projects. Internal and external communication through different mediums such as mobile, LCD, projection, 3D, holographic, augmented reality and standard mediums such as email. My knowledge about mobile devices is second to none and is used to correctly and effectively target our audience. Long term project planning and intermediary to align developers and designers.

Primedia Broadcasting
Multimedia Specialist

Primedia is a leading South African media group with assets in radio broadcasting, outdoor advertising, commuter and other out of home media in both traditional and non traditional sectors

Responsible for web strategy and operations including emarketing and social media. Reported to Promotions Manager and then Production Unit Manager.

  • Lead team with responsibilities for the definition,management and execution of online promotion strategy, includingmobile campaign management, search engine marketing, web analytics  and management reporting, social media strategy and online  brand protection.
  • Negotiate preferential terms ofservice with agencies and suppliers, as well as influencing agency project development.
  • Directing deployment of new web video platform,specifying all business and functional requirements toIT and defining all training documentation and internal communications  needs.
  • Implementing processes and advising on global policies to mitigate and protect Primedia Broadcasting from riskissues such as online brand and trademark infringements, aswell as compliance with regulatory requirements concerning  privacy and data protection.
  • Direct reporting on site visitor and promotional performance – these demonstratedclear ROI, supporting business case for budget investment.
  • Led a competitive selection process, and projectmanagement of a digital agency to redesign user interfaceof, to support the Primedia Broadcasting brand campaign.
  • Contributing to developing brand identity standards fordigital media.

As a result of my leadership, the 94.7 Highveld Stereo and Talk Radio 702 websites and mobile sites have had massive increases

in audience reach and engagement. Primedia Broadcasting outperforms direct competitors in terms of site traffic.

Online Coordinator (Virtual Store)

Edcon is the leading clothing, footwear and textiles retailing group in southern Africa trading through a range of retail formats.

Responsible for Edcon’s eCommerce enabled websites ( and along with brochure sites such as and Reporting

to both the Strategic Marketing Executive and the Online Manager.

  • Co-ordinating the vast catalogue of products ensuring adherence to publishing process,editorial and identity standards, content policy etc.
  • Liaising with Group IT and IT agencies on possible issuesand technical initiatives
  • Strategy for gaininggreater volumes of relevant site traffic
  • Providing monthly web statistics and measuringperformance of web campaigns
  • Contributing to mobile site – competitor benchmarking,third-party research, usability testing etc.
Barloworld Motor Retail Ltd
Kerridge Autoline Specialist

Barloworld Motor Retail Ltd is a leading motor group in South Africa with 35 Franchise Dealerships

Barloworld Motor was in the process of of ungrading systems and required the new system be populated with previous system verified content. Staff training to enable employees to use the new system and to troubleshoot where need be.

  • Website development -Working with full time agency to ensure content was up-to-date and valid
  • Graphic Design – Editing and creating print documents for promotional occassions
  • Consultancy: Trained at Kerridge and consultanted to group IT.
  • Training: developed training manual and assisted with lessons
IT SupportUnilever South Africa (Pty Ltd), a subsidiary of Unilever PLC, is one of the largest FMCG companies in the South Africa.

  • Telephonic IT support during software migration
  • Software “quick-learn-train” projects
  • Leadership Training Programme
    Development programfocused on leadership skills and competencies, and business risk.Included coaching.
  • Adobe Training Programme
    Animation training programme in Adobe Flash Professional
  • Apple Training Programme
    Motion training programme in Apple Final Cut Professional
  • Microsoft Office Training Programme
    Advanced Microsoft Office Training Programme, including Word, Excel, Powerpoint and Publisher
  • People: Strong communication skills- verbal and written.Good interpersonal, negotiation and presentation skills.
  • Software: Adobe suite (Dreamweaver, Flash, Photoshop), Microsoft suite (Word, Excel, Powerpoint, Publisher)
  • IT: WebContent Management (Microsoft Content Management Server),Web Analytics (WebTrends, Omniture,Google Analytics)
Professional Bodies

Involved in the information industry:

  • Member of the IDG Technology Panel
  • Speaker at TEDx events
  • Technology Blogger (
  • Device tester for WOM/World Nokia
  • Webmaster for NGO (
    and Vision Africa)
  • Won award for Final Art Piece – Matric 2002
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