Home > Mobile Phones > Finally a step in the right direction for Nokia

Finally a step in the right direction for Nokia

It’s taken them the longest time to come to this realization but better late than never I guess. It seems the changes at the top have done some good to the company and I am eager and excited to get my hands on a Nokia device running Windows Phone 7.

Nokia has officially announced that they are aligning their strategy with Microsoft. This is key, if Nokia wants any chance of staying alive in the smartphone world.

Over the past few years, Apple and Google have consistently beaten Nokia at innovating and this in in-spite of the fact that Nokia has a massive R&D department.

what does this mean for you as a business?

The early adoption of RIM and BlackBerry has forced the business world to be connected and stay connect all the time. RIM however have failed to delight with innovation as well and this is where Windows Phone 7 and Nokia could gain momentum.

The service offering of a Nokia device powered by Windows Phone 7 is attractive when you considered the success rate of Windows 7.  The operating system has been accepted well by most users and even large corporates. This means then that Microsoft and Nokia have the opportunity to offer a range of services that RIM could only dream about – sorry BlackBerry but with each passing day your devices because a teenage craze for children with no airtime who want to use BBM.

The model that made you famous has been outed by the innovation of Android, iOS and certainly now, Nokia and Microsoft.

What you should look out for is the following:

1. Nokia still leads the market with such things as imaging and this is definitely something Windows Phone 7 can build on.

2. Nokia still is the largest supplier of mobile phones, building good reliable mobile phones, this will also be a key point for Microsoft to look at.

3. Bing is not my favorite search engine, but for sure it will be part of the New Nokia offering, while Bing may not be a great search engine, its image search is awesome, and on a Nokia smartphone with super imaging, this might be a useful tool id it is harnessed correctly.

4.  Nokia maps – to date is still the best mapping tool and beats the crap out of Garmin and TomTom especially since it’s free. Again a valuable point for Microsoft to think about.

5. Applications – this is going to be great, if Microsoft and Nokia can get closer to the Android, Google expertise in this arena, there is certainly going to be good competition in pipe lines. I’m a Windows user and even though I use a Mac, I still love Windows, if Nokia and Microsoft can create an experience for Mobile Phone users that is the good parts of using Windows on a PC, this will in the end be a strong deciding factor for user leaving iOS and Android for Windows Phone 7.

What you should notice is it’s not longer about the mobile device it’s now about the mobile environment or as the new catch phrase that bouncing around – it about the Mobile ecosystem.

I hope from the hard times, Nokia has released that it’s about actually innovating and not just saying you’re doing it. It’s about being able to move quickly in the consistently shifting digital environment. Hats off to Nokia and Microsoft, best of luck on this new partnership…

PS – Please could I have a Nokia device with Windows Phone 7 on it… 🙂

 

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: